Have you ever walked into an establishment and suddenly felt a little uneasy about it without quite knowing why? The reception area may have had something to do with that uneasy feeling. The adage, “Image is everything” may not be entirely true, but when it comes to introducing your business to new customers, the image you project can make the difference between success and failure.
The word “image” implies a visual image. No one knows the importance of a positive business image better than the advertising industry. There may be no real difference between one brand of runners and the next, for instance, but by creating a positive image for their client, an ad agency can make one brand appear to be better than the others.
The same principle applies everywhere. Let’s say, for example, that you run a café that specialises in healthy lunches and cappuccinos for the downtown lunch crowd. The new kid on the block, you want to entice customers into your café and get them to sit down and give your business a go. How do you achieve this?
- Advertising will help attract attention to your business.
- Your signage will attract customers.
- Your building facade should reflect the quality and service your customers can expect to receive.
- A pleasing interior will motivate your customers to sit down and order something.
Where do timber joinery products fit into this? Imagine a customer walking towards your door and seeing an ordinary aluminium framed entry door. Would that inspire confidence that you have something a cut above the rest to offer? Now imagine replacing that ordinary door with a timber door. The door alone tells the customer they can expect to find a healthy, gourmet lunch inside. Add some timber panelling to the facade and perhaps a timber window and the image is complete.
Your new customer is going to size you up further after they step inside. If the first thing they see is a plastic counter that looks like the counters at every cheap takeaway shop in town, they won’t be very impressed. On the other hand, if they see beautifully polished timber veneer panelling and touches of stainless steel, they will immediately associate it with healthy, natural food and hygiene.
A prestige joinery like Allkind Joinery Brisbane can enhance your company image and help attract customers or clients to your door, through your door and up to your reception area. After that, it’s up to you. If you’re confident in the quality of your products or service, success will follow naturally.
Compare the price of quality timber joinery products to mass produced fit outs. Yes, they do cost more, but the difference in cost is far outweighed by the return on investment. This has been proven time and time again. For starters, have a look at the Allkind Joinery 2014 catalogue. You’ll be surprised by how affordable the best timber joinery products can be. Then contact Allkind Joinery directly to find out more. If value, quality and service count in your business, you speak the same language.
Please call us toll free on 1800 757 949 with any questions you may have on timber joinery products, our friendly staff are always happy to help with any advice you need.
The post Putting Your Best Business Foot Forward with Timber Joinery Products appeared first on Allkind Joinery & Glass Pty Ltd written by Richard Travers.